Business signage is any type of graphic display that communicates a message to a target audience. It is the most effective and least expensive form of advertising for a small business. Signage includes outdoor signs, window displays, informational signage, digital signage, and more.
Business signage is one of the first things your customers see when coming to see your store. Remember you only have a few seconds to reinforce their decision to visit your store and to make a positive impression. Your store signage is key to conveying that message and feeling.
According to research by the Signage Foundation, signs have a positive impact on sales, with over 60% of businesses reporting a 10% increase in sales by adding or updating their signs. Can you afford to lose that 10% increase?
According to another study, 54% of consumers failed to find a business because their sign was unclear or too small.
We will work together to optimize your signage so you don’t lost out on these key opportunities.
Make a bold impression with your store signage
We’ll help you develop a strategy and theme; then design, print, and deliver quality signs that reflect your brand’s unique personality. We want to help deliver signs that you are proud of and WORK for you!
Advertising and marketing
Signs are commonly used for advertising and marketing purposes. Signage plays an important role in the way customers remember and perceive your brand. Attractive signs create a lasting impression and encourage shoppers to visit your store. It helps communicate the products and services you offer and gives people an idea of what to expect from your business.
Attracting customers and foot traffic
Retail and shop signs are the easiest way to attract shoppers and help them find your business. Don’t fall victim to poor signage that may cost you, customers.
Consumers learn and assume all sorts of things about your business based on its signage. Your outdoor signage works with window displays to drive curiosity and encourage customers to come inside your store.
Signs also let people know they are in the right place. If the sign is high quality, it will make a great first impression before a customer opens the door and is greeted by your staff.
Guiding customers in store
Think about the last time you were in a big airport, how did you manage to find your way from the security checkpoint to your boarding gate? Was it easy? If yes, that was the result of good “wayfinding.”
Retail wayfinding refers to how businesses use visual graphics, tactile surfaces, and audible communications to help shoppers find what they are seeking. These signs help customers navigate your space and not get lost, which creates a better shopping experience.