Environmental Branding & Graphics
According to the Society of Environmental Graphic Design (SEGD) Environmental Graphic Design, Environmental Design involves many disciplines including graphic, architectural, interior, landscape, and industrial design with the visual aspects in order to connect people to a place.
People have begun to shift from using the term Environmental to Experiential because the term environmental has become too associated with nature.
It encompasses the broader notion that communication in the business surroundings – from museum exhibits, and branded items like football stadiums, to corporate headquarters. It involves content, digital text, images, and displays.
We strive to combine form and function to give visitors confidence and a sense of ease when it comes to moving about unfamiliar territory. While at the same time telling the story of that community or environment.